The Process by Milkshaw Benedict is a genre-bending Hip-Hop album born in an era of instant gratification, where artists face constant pressure to create more, move faster, fit in and follow familiar formulas. Blending classic Hip-Hop, jazz, funk and house, Milk chooses depth over shortcuts, exploring the tension between quality and quantity, self-doubt and belief, conformity and originality. Designed to be experienced front to back or back to front, the album reveals how failure, love, reflection and perseverance shape us. In a world obsessed with results, The Process asks us to slow down, do the work and discover what can only be found by becoming. Trust The Process.
56-minute full-length album
13 Tracks + A Bonus
Digital download
Genre: Hip-Hop / Jazz / Funk / House
Designed to be heard front-to-back or back-to-front
Story-driven, conceptual listening experience
Explores self-doubt, creativity, purpose, love, failure, confidence & perseverance
Inspired by the tension between quality vs. quantity in the age of instant gratification
Created for artists, dreamers, outsiders & anyone committed to becoming
Instant access after purchase
Independent release
The Process by Milkshaw Benedict is a genre-bending Hip-Hop album born in an era of instant gratification, where artists face constant pressure to create more, move faster, fit in and follow familiar formulas. Blending classic Hip-Hop, jazz, funk and house, Milk chooses depth over shortcuts, exploring the tension between quality and quantity, self-doubt and belief, conformity and originality. Designed to be experienced front to back or back to front, the album reveals how failure, love, reflection and perseverance shape us. In a world obsessed with results, The Process asks us to slow down, do the work and discover what can only be found by becoming. Trust The Process.
56-minute full-length album
13 Tracks + A Bonus
Digital download
Genre: Hip-Hop / Jazz / Funk / House
Designed to be heard front-to-back or back-to-front
Story-driven, conceptual listening experience
Explores self-doubt, creativity, purpose, love, failure, confidence & perseverance
Inspired by the tension between quality vs. quantity in the age of instant gratification
Created for artists, dreamers, outsiders & anyone committed to becoming
Instant access after purchase
Independent release
